Associate Creative Director
Brand and campaign direction, built around the one idea that’s true.
WildSong Ranch
A one-line horse and a script wordmark, from a carved boulder at the entrance to laser-cut steel.
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Beyond Travel Explorations
An eco-luxury curator’s identity in gold, teal and olive, built to signal a philosophy, not a booking service.
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Daymaker Gifts
A double-ring seal and three words, “Prepare to Smile,” that took a hobby past $100K in two years.
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Subaru of Loveland
A heart holding mountains: a local identity built to break from the national dealer template.
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Whatever It Takes
A campaign system across 15+ touchpoints that raised $7M against a $4.5M goal.
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Art director at heart.
Idea-finder by trade.
Every brand starts with someone else’s easy answer. My work starts by holding on that answer and finding the one that’s actually true. Once that truth is found, I build the system that lets people believe it: identity, message, and execution held together across every place a person might encounter it. The result isn’t just better design. It’s a campaign that raises more than its goal, a ranch that outgrows its own driveway, a travel agency that becomes a business someone wants to buy.
- 01
Creative & Art Direction
Setting the concept and the standard, then directing designers and partners through to launch.
- 02
Brand Strategy & Architecture
Positioning, messaging, and the system that holds a brand together.
- 03
Identity & Logo Systems
Logotypes, color, and flexible identities built to scale across touchpoints.
Recognition2026 Communicator Award, Award of Distinction: Employee & Internal Communications, Academy of Interactive & Visual Arts.
Let’s make something real.
joe.vasquez826@gmail.com
linkedin.com/in/joevasquez
Tell me a little about the project. I reply to every message within two working days.